Sitting on the steps of Union Square in New York City, brothers Dave and Mike Radparvar decided to write down how they define success. The goal was to create something they could reflect on. The result was The Holstee Manifesto, a viral smash success and the launchpad for their brand, Holstee.

A manifesto is a megaphone for Intention. The Holstee Manifesto speaks an unapologetic truth about what matters most and is a perfect example of how a series of Intentions built a successful business model. There wasn’t a product to sell or a service to provide until the Manifesto was defined, published, and shared with the world. With Holstee, their manifesto has been as compelling as their product — speaking to hearts and minds the world over. The Holstee Manifesto has now been translated into 13 languages (and counting).

Getting inspired by manifestos? Want to understand the journey more? Explore The Unbusy Manifesto, another great example of an Intention-filled manifesto from Jonathan Fields.