“A mind that is stretched by a new experience can never go back to its old dimensions.”    ~ OLIVER WENDELL HOLMES, JR.

“A mind that is stretched by a new experience can never go back to its old dimensions.”    ~ OLIVER WENDELL HOLMES, JR.


The Experience Lab is dedicated to transforming every aspect of the health care Experience from the Inside Out. It’s what we call “Big E Experience”–creating meaningful and memorable Experiences for and with team members, providers, patients, and guests–because we believe everyone’s Experience matters. Our Catalysts use innovative Experience Design principles, lenses, and techniques to guide, inspire, and equip visionary health care systems–our Lab Partners–to imagine anew. Together, we will intentionally design a new future for health care.

experience equation

Creating meaningful Experiences. Because everyone’s Experience matters.


Whether you are ready for total, transformative change, are eager to explore the realm of Experience, or are simply seeking provocative inspiration and ideas, The Experience Lab has an Experiment just for you.

Inside Out - The Experience Lab logo

The National Experience Transformation Collaborative

Our signature year-long offering.
6 Organizations
4 Discovery Labs
4 Cities
Experience Essentials
Unlimited Possibilities

Experience Essentials logo - The Experience Lab

A Unique Primer for Curious Leaders

An immersive and steady flow of insights, tools, and methods for expert Experience Design, Culture Cultivation, and Organizational Transformation.

Daily Access to Essentials Collective
Weekly Sparks
Monthly Action Kits
1 Experience Salon

An inspiring, sensory transformation
for healing health care spaces

HD, aerial, time-lapse,
and slow-motion cinematography

A variety of natural settings

A sense of wonder and awe

Health Hero Hotline logo - The Experience Lab

An Experiment of Gratitude

Share your own or listen to messages of gratitude, hope, love, and support for our health heroes at the forefront of the COVID-19 pandemic.
1-877-226-HERO (1-877-226-4376)



Catalysts precipitate and accelerate change by bringing the right elements together at the right time. Our extraordinary team of Catalysts hail from both inside and outside of the health care industry, and are known for shaping culture and Experience for some of the nation’s best known brands and organizations.

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Sonia Rhodes
Founder & CEO


Angie Boucher
Chief Business Officer


Jeremy Brill
Chief Experience Officer

cam Square

Cameron Carter
Chief Creative Officer


Kathy Doherty
Director, Experience Logistics


Alicia Flynn
Director, Experience Activation


Hilary Patton
Manager, Experience Relations


Ready to discover more? Contact us today.