The Moments That Never Happen

This gripping Volvo ad not only honors the Moments that happen throughout life—LOVE, grief, and growth–but also the Moments that don’t happen. In an effort to bring attention to the safety of their vehicles, the advertisement artfully tells the Story of a young girl imagining the wonderful life ahead of her on her first day of school. The close of the three-minute piece emotionally reminds us that just one Moment could make or break the future—her future.

In health care, even more so than in the automotive industry, we have opportunities to gift new futures to team members, providers, patients, and guests—young and old. After watching the ad, consider what single Moment could change the future of those around you—safety procedures, communication protocols, advanced technology? How can these critical Moments in health care be reimagined?