Staging Takes Flight

Hospitality exemplar Four Seasons wanted to ensure that their customers didn’t grow tired of the same “Stage” they’d been visiting since the company’s founding in 1960, so they took flight literally. Moving upwards from just their hotels, Four Seasons launched a new private jet Experience last year aimed to unveil new “sets” of the Four Seasons Stage across the globe. With each trip, passengers travel around the world on a carefully curated, unforgettable three-week Experience to some of the most unique Four Seasons properties. From Bali to the Seychelles, it’s certain the travelers will never be able to stay at another hotel thanks to this life-changing Experience. 

an we build our customer’s loyalty by introducing them to a new Stage? What unique, special Experiences can we be Staging to surprise and delight team members, providers, patients, and guests?