Do you know who made your favorite t-shirt? Not just the brand, but the human who physically created it? Thanks to clothing startup Known Supply, now you can. Aimed to highlight the real lives behind factory doors and the products they create, Known Supply sews the name of the individual that created the t-shirt into the label. Pop onto their website and search the t-shirt maker’s name to learn his or her story and even thank them. This move wasn’t just aimed to bring awareness to customers, creating a Connection between them and the maker of their clothing; it is also aimed to bring the seamstresses Wholehearted ownership over their work. What a prideful symbol of transparency!