Underwater Security

Dubai International Airport has Orchestrated a virtual security Experience in order to honor the safety, comfort, and enjoyment of its travelers as well as streamline the process. The airport’s old security checkpoint has been replaced with a virtual aquarium tunnel equipped with over 80 hidden cameras. As travelers walk through the tunnel enjoying a life-like aquarium Experience projected on the walls, the cameras will scan their face or iris to determine their identity and grant them permission to continue into the terminal. What was once thought to be an inconvenient, stress-filled portion of airport travel may now be one of ease and pleasure.

How might we reconsider some of the processes in our organization so that they cause less inconvenience or stress for our team members, providers, patients, and guests? How can we Orchestrate these processes for a better Experience?