Through a New Lens

Social media giant Snapchat changed the game when they introduced a physical manifestation of their mobile app: Snapchat Spectacles. And brands across industries Noticed. Spectacles are sunglasses that take 10-second videos from the user’s perspective. It is one of the first attempts to literally LOOK through someone else’s eyes. Brands such as Hyatt Hotels and L’Oreal Paris are using Spectacles to film behind-the-scenes views of team member Experiences around the world, while food delivery app Grubhub used them to capture day-in-the-life clips from their drivers. Last summer, Spectacles 2 were released, adding new colors with lighter lenses, new frame styles, underwater capabilities, and even prescription options. They also removed the yellow rings from the frames which alerted people to the camera, creating a more  stylish, convenient, and subtle look.

How might the use of Spectacles give us insight into the Experience of those we serve? How would our Perspectives Shift if we could see what our patients see from their hospital bed or the waiting room? What about the walk from physician parking or the Experience from a team member break room?