When the makers of the Mini Cooper set out to understand Millennials, survey results found that Personalization was a key factor in choosing one model over others. More than safety or cost, millennials want their car to reflect their Personality and their lifestyle. Thanks to an ever-increasing amount of customizable features when ordering a Mini, millennials can do just that. Moving beyond paint color and engine type, Mini USA met their customers’ demands by offering more than 10 million Personalized combinations. Walk through a Mini lot, and you’ll have a hard time finding two alike.