I grew up in a family of physicians and nurses—passionate care providers who instilled in me the importance of healing through human connection. I envisioned a similar path for myself, but the health care I found when I started my journey wasn’t what I expected. The relationships between care providers, patients, and family members have fallen behind technological and clinical progress. I believe the formation of healing relationships is at the heart of creating transformative Experiences.
Bio Details →The first time I read The Experience is the Marketing, a light went on for me—yes, it’s the essence of a brand AND it’s each and every Experience we have with those brands. I love what I do—mostly talking with people, finding out what truly matters to them, then imagining how brands can best emotionally connect. This type of work has always been most meaningful when it starts culturally with teams and then radiates out to the Experiences created and crafted for consumers.
Bio Details →An emergent family health care event ignited my passion for creating a new kind of health care Experience—changing my life and the trajectory of my life’s work forever. For nearly 20 years I have poured my heart and energy into transforming every aspect of the health care Experience for team members, providers, patients, and guests—designing meaningful and memorable Experiences to positively impact life stories and lifelong memories.
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