Cameron Carter

Chief Creative Officer

Why I’m Here

The first time I read the quote “The Experience is the Marketing” from Joe Pine and Jim Gilmore, a light went on for me—yes, it’s the essence of a brand AND it’s each and every Experience we have with those brands. I love what I do—mostly talking with people, finding out what truly matters to them, then imagining how brands can best emotionally connect. This type of work has always been most meaningful when it starts culturally with teams and then radiates out to the Experiences created and crafted for consumers.

When Sonia, an amazing leadership mentor and guide, asked me if I wanted to “help make a dent in the universe by making health care better,” there really was no choice. I had to say yes because this is MUST work and I wanted to give it my all. The part I play as the Chief Creative Officer is to lead, design and oversee the brand strategy and creative design of our work. And there is no greater joy for me than seeing how an intentionally designed Experience or one of our artistic artifacts inspires new connections, unleashes new ideas, and sparks new possibilities.

Where She’s Been

Cameron’s mission is to inspire, direct, and drive organizations to think creatively about strategy and Experiences. Innately curious and fueled by the power of ideas (and coffee), she has a creative spirit and an open mind. She is skilled in myriad methods of consumer research and insight mining, excels in helping brands connect through Experiential storytelling, and has a rich background in marketing and communications with some of the best brands in the business, such as IBM, UL, Chick-fil-A, Coca-Cola, Banner Health System, Piedmont Health, Novartis, MAP International, Kimberly Clark Professional and many more.

Her blue-sky thinking comes from her obsession with cloud gazing (literally) and seeing what others forget to notice. Sometimes it’s important just to look up and pay attention to the colors and shapes. There’s always something intriguing to notice, a story to connect with. The magic is in the looking.

AN EXPERIENCE DETAIL THAT WOWED ME
The simple kind gesture when Delta stewards greets me by name in my seat, introduce themselves and expresses gratitude for frequent flying.

MY "BIG E EXPERIENCE" SUPER POWER
Empathic Perception. Being a deep feeler and acute noticer of others’ emotions helps frame up what might be missing or what could be important in creating meaningful brand connections.

A SONG THAT PUTS ME IN A GREAT MOOD
“One Day” by Matisyahu

FAVORITE QUOTE
“Creativity is experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” - Mary Lou Cook