The Experience Lab is an incubator of ideas and accelerator of action—a one-of-a-kind Experience design firm dedicated to transforming every aspect of the health care Experience from the Inside Out. The Lab is the place for visionary health care leaders and systems to explore, collaborate, and design the future for health care.

“Big E Experience”

We take a holistic approach to designing organizational culture and Experience for hospitals and health care systems. It’s what we call “Big E Experience”—intentionally designing meaningful and memorable Experiences from the Inside Out. This transformative approach focuses first on the inside–on the team member and provider Experience. When we focus first on the Experience we create for and with team members and clinicians, we unleash an untapped energy and enthusiasm to create a new kind of patient and guest Experience.

The Lab is also a place to explore, collaborate, and design health care Experience from the Outside In. Showcasing, studying, and sampling Experience exemplars from outside the health care industry allows us to challenge the conventional and dream of what is waiting to be discovered.

Inside Out. . . and Outside In. A holistic approach to designing a more human health care Experience.

An actionable framework consisting of four themes —LEADING, LOOKING, LIVING, and LOVING—and twelve aligned principles informs everything that happens in The Lab. This dimensional construct guides the comprehensive exploration into the realm of Experience and informs all aspects of the design process.