What Makes Them Great?

While certainly a less romantic form of Storytelling than dance, music, or film, marketing is also a way to share a story. Today, stories sell. So, how do you make them shine? Business guru and author Seth Godin, a believer in the power of Storytelling, shares his top tips on telling a great story. While all of his thoughts are fantastic, we can’t stop thinking about his closing piece of advice: “Most of all, great stories agree with our worldview. The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.”

How might your organization tell a story that agrees with the worldview of your team members, patients, and guests so that their belief in and passion for the work that you’re doing is reinvigorated?

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