Forget the in-flight movie. Icelandair has been rethinking the passenger Experience and taking the notion of Staging to new heights by transforming a flight into an immersive live theater performance. As part of their 80th anniversary celebration, the promotional video hints that music, dance, acrobatics, and theatre will be a part of the three-act Experience from London to Keflavik to New York. The best part? All of the hosts and performers were Icelandair team members.
|*In what ways can we bring the literal practices of artistic performance into our virtual or physical places of healing? What good might this bring our team members, providers, patients, and guests?|