The Trust Economy

Success of innovative Connections depends solely on a new form of currency in today’s economy: trust. This TED Talk by Oxford University’s Rachel Botsman explores how the world’s most successful companies not only have built customer trust but truly depend on trust from a financial perspective. Take Airbnb–the company would be nothing if they weren’t able to foster a sense of worldwide trust between strangers (the host and the guest) through their platform.

How can we actively foster a sense of trust, not only for our patients but also for our providers, team members, and guests?