The Story Economy

Much like economics, story matters on both the micro and macro scale. The first part of micro Storytelling, both for the listener and the teller, is being empathetic. We have to know our audience—their needs, what they’re trying to achieve, and what they care about—in order to shape a story that matters. It’s about connecting and understanding at an intimate level. Once we understand all of these things, we can craft a story that serves as a bridge for connecting with others. The good news is that we can cultivate empathy within ourselves to help us better shape these stories.

As we expand story from the micro to the macro level, we can see that the future of our economy across all industries depends on Storytelling. The economy is seeing an increase in narratives and more and more brands are utilizing the power of a good story. Think of the difference between a mass-produced chocolate bar and one crafted by hand. People may no longer become loyal customers because they’re satisfied with a particular good or a service, but because the Experience evokes a feeling within them based on the story in their life, whether past, present, or future.

Think of a service or good you have recently purchased or invested in because of the feeling it gave you rather than the need it fulfilled?

Leave A Comment

You must be logged in to post a comment.