What it is: Carnival Cruise Lines’ “Ocean Medallions” are enhancing the guest Experience on Carnival Cruises. And people love it.

Two former Disney executives brought their expertise of high-tech personalization to Carnival with the use of wearables and an app to match. Aimed to serve as a real-time concierge, the “Ocean Medallions” allow passengers to travel effortlessly throughout the ship and serve as their room key, payment method, food and beverage ordering service, and perhaps most impressively, as a notification mechanism for team members to know who is watching live performances. Imagine watching a live show and the actors call out to your children by name! Their Intention? Not surprisingly, “to delight and surprise [their] guests.”

What it sparks: How might we use Carnival’s Intention to “surprise and delight” as a spark to innovate in our own industry or organizations?