Musical Stairs


Challenge
: No one takes the stairs.
Opportunity: Change people’s behavior by Staging an Experience.

Take these Piano Stairs in Stockholm. In an effort to address the design challenge of subway passengers only using the escalator instead of the stairs, a team from Volkswagen engineered stairs that, when stepped on, acted as piano keys. Their stage was irresistible, and 66% more people chose the stairs over the escalator. Travelers young, old, and canine enjoyed making music from their normally boring daily commute. It goes to show – we can change the behaviors of others just by Staging Experiences.

In what ways might we encourage positive behavior changes by Staging a radically different Experience from the norm? What might happen if we invited our teams to use Staging and turn the ordinary into the extraordinary?