Moments That Matter

Some Moments just happen, and some are artfully created. In this Norwegian advertisement, designed to attract more foster families, our heartstrings are powerfully pulled in a way that evokes empathy. As we know, empathy is one of the most powerful drivers for action, and we are more likely to remember this message as it evokes a meaningful emotion. The lesson? We can all be mindful of the “behind-the-scenes” Moments we’re creating for our team members, providers, patients, and guests; those Moments don’t always have to occur in the spotlight, yet can still create an unexpected and powerful memory.

After watching this piece, think about how we might be able to create thoughtful, special Moments.

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