How long does it take for an Intention to really manifest? Staying true to your personal or organizational Intention – and using that Intention as a decision filter and guide–isn’t easy. In this, your fourth Spark, we explore new dimensions of this Experience principle. Putting Intention into action takes time and requires continuous focus, effort, and attention. Using Intention as your guide is like creating a new habit. Studies show that it takes from 18 days to more than 18 weeks to truly create change or forge a new practice or habit. With time, using Intention as your North Star and organizational guide becomes second nature and makes it easier to create meaningful and memorable moments for Experience team members, providers, patients, and guests.