Grab-and-Go Shopping

In 2018, Amazon opened its doors to a whole new way to shop showing us what LEADING for Experience is all about. Amazon Go, the first ever no-checkout convenience store uses the Amazon Go app to check in shoppers as they enter the store. It is an example of Connection at its best–connecting to the convenience of what consumers want. You simply walk around, take what you want, and walk out. No one chases after you because AI algorithms track you and everything you pick up and keep. If you put something back, cameras track that too. When you leave, the app simply charges your Amazon account for whatever is in your bag. Amazon Go is truly flipping the industry on end and changing the way they Connect with customers with this cutting-edge, highly orchestrated Experience. We can’t wait to see what’s next.

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