“Children play here. Pick up after your dog.” If you Noticed this sign on your morning walk, would you feel more compelled than usual to clean up? This is the power of empathetic signage, which business thought leader, Daniel Pink, masterfully brings to life in this recording of his PechaKucha presentation on signage. When we design solutions with human emotions in mind, we not only encourage empathy, we also LEAD customers and team members to change their behaviors for the better. Creating this type of signage and reaction takes dual-sided Noticing: not only did you have to Notice the heart-wrenching dog sign, the individual who designed the sign had to Notice that you are, in fact, human.