Don’t Go to the Show; Be the Show

In an era where smartphones and other devices have dramatically changed how concert-goers Experience a live show, musicians also need a way to engage consumers like never before. Enter Coldplay, BTS and of course, Taylor Swift, the pop sensation who forever changed the live music Experience with her 1989 World Tour by introducing a bracelet that came to life with the music and made the viewer a part of the concert through its magical light show. Bracelets were handed out to every single concert-goer, so whether you were in the front row or in nosebleed seats, you were an important element of the Orchestration. Users could not control the bracelet, so each occurrence of its pulsing and changing colors was a surprise and delight, creating a personal, stadium-wide Experience, all Orchestrated by the music. Talk about shaking it up.

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