Never underestimate the power of a pin. A simple birthday pin is the spark to some of Disney’s most customized and memorable guest Experiences. Disney prides itself in the Orchestration of Intentional, personal details. When “cast members” at Disney see a birthday pin on a guest, they know to create a birthday Experience during interactions with characters, restaurants, and rides. It’s clear that technology allows for more of this type of customized orchestration to happen (think RFID hospital bands providing medical and personal information to each team member with whom a patient comes into contact). What can’t be overlooked, though, is the simplistic power of physical and human design. This little pin triggers the Disney cast members to stage a positive and memorable moment that often becomes the hallmark of the Experience.