Asking and Acknowledging the Unique Needs of Customers
A positive Personalizing trend that leading brands have embraced in response is the opt-out email option before Mother’s Day and Father’s Day. These hallmark holidays can stir deep emotions and be difficult for individuals to navigate and cope with. Rather than simply ignoring this universal truth, brands like Etsy, Away, Uncommon Goods and many more are anticipating the possibility of pain or suffering and asking their customers a simple and direct question to determine if they prefer to opt-out of receiving the emails that celebrate these holidays. This personal touch of “acknowledging that it’s hard” makes a tremendous difference to those in that situation, and signals to all customers that a brand cares.