The ROI of “I Love You So Much”
Jo’s Coffee in Austin, Texas, outsells its competitors because of LOVE. The love isn’t in its cups of coffee, or even dispensed by the baristas. Jo’s love comes from the famous mural spray-painted across the building: “I love you so much.” This simple mural tells customers from the moment they approach Jo’s storefront they are valued and cared for by the establishment as a whole. This emotional moment – this Connection – is what sets Jo’s apart and fosters an intensely loyal fan base. This place is different.
We also LOVE that in September 2020, the iconic spot partnered with the league of women’s voters in September to temporarily modify the mural to “I love voting so much” to give voters resources to help them make informed decisions about the election.
|What do our organization’s messages say about the Moments we create for our team members, providers, patients, and guests? How might we alter the message to better match the Experience we are aiming to create? Consider the same questions within your own work area.|