Unlimited time off is a benefit many startups wear as a badge of honor, yet haven’t figured out how to implement in a way that works for the company and its team members. Meet Buffer. This global social media startup created a much-loved, Personalized time-off plan by paying attention to how team members were (and weren’t) using their unlimited time off. After realizing that the plan was actually more limiting and team members were taking fewer days off, they switched to a policy of at least three weeks off per year. In addition to having no restrictions on when team members can take those days off, Buffer also encourages its employees to observe the public holidays of their region or country to meet the unique needs of being an international team. Alerts are sent when holidays are coming up, and employees are encouraged to take them. The goal is to reduce the number of people who only take a few days off each year and to encourage people to be fully transparent about when they are taking time off so they can truly disconnect and enjoy the benefits of vacation.