Day: August 17, 2020

V33: The Art of Storytelling

Stories are everywhere – yet why is it that some come to the forefront, are remembered and retold, while others fade into the fabric of everyday? It’s not only the content of a story that makes it memorable, it is also the way in which it is told. Great storytellers display their finesse through the original, artistic way a story is shared. Whether visually, musically, or cerebrally, Storytelling is truly an art form. For some, it’s a natural gift, and for others, a skill that can be learned and crafted.

This week we’ll get to know a few of the “greats” in Storytelling and how their methods are redefining what it means to tell a story.


Health Heroes Stories

Since April 2020, the New York Times has artfully brought health care heroes Stories to life through the COVID-19 pandemic. This powerful tapestry of personal narratives from physicians, nurses, and care teams on the forefront of the pandemic tell the real story and impact of the virus. Each hero shares their unique perspective and interactions from these challenging times —  pulling back the curtain to the emotional strain and fatigue COVID-19 has placed on caregivers, patients, and families alike. It’s an important reminder to pause and ask questions, truly listen and learn other people’s stories. Simple prompts such as “what brought light to your day?” or “how are you taking care of yourself?” have the potential to unearth amazing Stories of Connection, bravery, and hope.  And in sharing these stories with others, it becomes an invisible thread that ties us to one another, creating a shared Experience.


The Experience Lab has also created a Storytelling mechanism to honor and celebrate health care heroes. The Health Hero Hotline amplifies the voices of citizens eager to share their gratitude with health care workers. These stories of hope and encouragement have become the soundtrack in breakrooms,  lunchrooms and drive time playlists.  

Wordless Stories

Not all stories are told with words. Married couple, dancers and choreographers, Keone and Mari Madrid use dance and movement to weave intricate stories together. It doesn’t take an expert in dance to understand that Keone and Mari are masters at their craft. In their competition for NBC’s “World of Dance,” Keone and Mari took our breath away not only with the technicality of their movement, but in the way in which they use their bodies to tell a story. 

As you watch this recording of their performance, which artfully depicts the interference of phones and technology with human connection, notice how Keone and Mari clearly share a storyline alongside the music and movement. Yet it is without one of the most commonly thought necessities of Storytelling: words. 

If you’re thinking you’ve seen the duo before, it just might be that you’ve watched them in their emotional tribute Built for This for Health Heroes nationwide or perhaps in one of Justin Bieber’s music videos, Love Yourself and Confirmation.

Take a Class with the Experts

Films are one of the most digestible forms of Storytelling, and the team at Pixar does it better than most. Masterminds behind films such as Finding Nemo, Toy Story, and Up — it’s impossible to make it through one of their films without experiencing a beautiful range of emotions from laughing to tearing up. How do they evoke so much feeling from viewers young and old alike?

Kahn Academy, a free online hub for learning, partnered with Pixar to teach artists how to master the skills of visual Storytelling. From character modeling to story structure, Pixar and Kahn Academy have made the Art of Storytelling accessible to everyone.