Day: June 29, 2020

V26-New Ways of Personalizing the Experience


Reimagining Brick and Mortar

Everyone’s favorite e-retailer took it up a notch in their quest to reshape the shopping Experience.  In an effort to meet each of its customers’ needs in a more timely fashion than ever before, Amazon continues to experiment in the more “traditional” retail model of a physical storefront with AmazonFresh. Don’t be fooled, these locations are anything but traditional. From cashier-free grocery stores to virtual reality driven appliance and furniture showrooms, Amazon is Personalizing the shopping Experience for its customers giving additional choices in the way to buy groceries. An additional bonus, having more physical storefronts will expedite the time it takes to get products from warehouses to the front doors of those customers who prefer to do their shopping online.

Which of your online processes could be better as an in-person Experience? How can you Personalize these Experiences even further?

Alert: Take the Day Off

Unlimited time off is a benefit many startups wear as a badge of honor, yet haven’t figured out how to implement in a way that works for the company and its team members. Meet Buffer. This global social media startup created a much-loved, Personalized time-off plan by paying attention to how team members were (and weren’t) using their unlimited time off. After realizing that the plan was actually more limiting and team members were taking fewer days off, they switched to a policy of at least three weeks off per year. In addition to having no restrictions on when team members can take those days off, Buffer also encourages its employees to observe the public holidays of their region or country to meet the unique needs of being an international team. Alerts are sent when holidays are coming up, and employees are encouraged to take them. The goal is to reduce the number of people who only take a few days off each year and to encourage people to be fully transparent about when they are taking time off so they can truly disconnect and enjoy the benefits of vacation.

While this concept may be impossible to imagine or implement in the complex world of health care, take a moment to consider: what elements of Human Resources could be better anticipated and Personalized to transform the team member Experience?

Custom Outdoor Spaces, Designed All Online

With many spending more time at home than ever, creating an outdoor space that feels “uniquely like you” is more important than ever. Yet it’s hard to know what to do or where to begin especially in the midst of a pandemic. Enter Yardzen.

 Yardzen is a 100% online Experience that allows users to “design a backyard of their dreams from the convenience of their phone” (or computer). The steps are easy and the app is simple to use—which is part of the appeal.  Customers choose from three custom packages ranging from partial yard to full yard or just botanicals (plants) – then complete a design profile and upload photos and video of their space. Next, a design team utilizes these elements, the unique design profile, and Google satellite imagery and data to create your personal rendering of the property. 

Jeremy Brill, our Chief Experience Officer, introduced us to this Personalizing exemplar while in the process of his own backyard design. When asked why he chose Yardzen, he said “It is simply personal. The perfect blend of customer input through a backyard design survey and profile [selecting preferred images of backyard aesthetics], and introducing a skilled team of designers, botanists, and landscape architects who are committed to imagining what your backyard could be. It creates confidence in the design process and trust that there is a team working to enliven something just for me.”