Day: June 8, 2020

V23 – Personalizing in Action

Deeply Personal Tunes

If you’re an avid Spotify user, you may have found yourself falling in love with the “Discover Weekly” playlist. Updated every Monday, Discover Weekly is a curated playlist of songs made especially for you. The secret behind this deeply Personalized list is an ever-changing algorithm that leverages Spotify’s two billion playlists and targets individual tastes. The software engineer behind this powerful algorithm, Edward Newett, attributes the success of Discover Weekly to the fact that it is tailored to the individual user. “We’re finding ways, through Personalized cover art and also by adding a track that we think would be familiar to you – based on artists you’ve listened to – to draw you in initially.”

Spotify might just know you better than you know yourself.

What forms of Personalization are we already using to track patient or team member information? How might we tap into that information to create an Experience for them that is truly Personalized?

Changing the Card Game

MOO is changing the business card game by combining beautiful, old-school, Personalized design with high-tech digital connections. While MOO prides itself on creating stylish, expertly crafted materials that help you start conversations, open doors, and strengthen relationships, they also realize that the business card as we know it could be more functional. By embedding Near Field Communication tap-and-go technology (the same technology that enables Apple Pay), users can hold the card up to a smartphone and exchange contact info, websites, and portfolios. No more fumbling for a pen or re-typing information. And, these users can instantly share the personal information of their choice. Richard Moross, MOO’s founder and CEO, says “It removes all of the friction of having to type in this URL, and you still get the beauty of the physical card that everyone gets and knows how to use.” It’s an ideal example of technology and personalization working hand in hand.

MOO’s intense dedication to customization also goes beyond their products. A unique perk they offer their team members upon completing two years with the organization is a handmade felt doll … Of themselves!  What may seem quirky is actually one of the most adorable displays of Personalizing we’ve seen in quite some time.

How might we evolve our mode of Personalization in our organization? What new technologies might we employ to improve the Experience for our team members, providers, patients, or guests?

Healing Cancer Worksheets for Caregivers

When April Star, a designer, lost her husband Lucas to cancer, she channeled her grief into creating something good—5 downloadable, simple cancer worksheets for future families and caregivers to use in order to track their unique condition and treatment process.   

The worksheets are tools she wished she had during her own cancer journey. April shared in this Fast Company article “I was struck at how little anybody helped us understand what was happening.” While there were many specialists attending to their case, there was no centralized resource or clear narrative of Lucas’s condition to help them feel knowledgeable about his well being.   April was LOOKING for the right questions to ask, simple definitions to decode medical terms, and methods for managing his treatment and designed just what she needed.

By seeing our world through the eyes of our patients or their loved ones, in what ways might we better Personalize their Experience? What would help individuals feel like we have created tools and methods that are exactly what they need? What simple tools might help our patients and their loved ones feel more personally in control of their treatment?