Day: May 11, 2020

V19: Perspective Shifting as a Whole

Perspective Shifting is not just an individual journey; it can also be a journey we take with our peers. This week we dive into Perspective Shifting for our team and across our organizations. From interpersonal practices to big-picture shifts in strategy, we are encouraging you to find and try new ways for everyone on your team to Shift Perspective to see new possibilities.


Cheers to Beers (and Tears)

We love this Perspective Shifting, tear-inducing inspiration from a surprising brand – Heineken. Celebrating differences of opinion, belief, and self, this provocative ad encourages people to have difficult conversations in order to shift perspective and find common ground. Not only does the video demonstrate a great way to encourage Perspective Shifting among personal differences, but it also encourages Perspective Shifting within a traditionally surface-level industry. While most adult beverage ads feature scantily clad partiers in nightclubs, Heineken took a risk that we’re most grateful for – straying from the industry trends and truly humanizing their product. Cheers.

Our organizations are great because of the individual differences within. What can we take from this commercial in terms of encouraging our team members (and ourselves) to shift perspective when interacting with team members, providers, patients, and guests who may see the world differently? How will we pave the way to find common ground?

Waste Not, Want Not

Perspective Shifting helps us see people differently and also helps us see problems differently. And, it can help generate some pretty clever solutions. For example, researchers are tackling the food waste and food packaging issue that’s filling our landfills by creating packaging from the food waste. That’s right – researchers are using produce such as mushrooms, tomato peels, and kelp to create packaging for everything from pizza boxes to water bottles. So, instead of foam pellets, your glass bottles may soon be arriving in a molded material made from mushrooms. The new packaging doesn’t add to landfills because it is compostable and even edible, although as Eben Bayer, founder of mushroom-based packaging company Evocative said, “You could eat it…although we don’t encourage that.”

Whether wasted product or wasted time, all of us Experience waste in some capacity in our work. How might we change the way we LOOK for and at what’s wasted to gain new insight?

Rethink the Wait

In an effort to improve the quality of time spent waiting for the bus to arrive, Singapore Shifted Perspective when it came to defining “what is a bus stop?” What if the humble bus stop could be a place you actually look forward to frequenting? “We wanted to redesign a commonplace thing we take for granted,” says Seah Chee Huang, director of the Singaporean firm DP Architects. This government-supported product resulted in beautifully designed spaces filled with books, swings, art, and greenery that act more like community gathering places.

The bus stops are smart in more ways than one, as they’re also connected to the library for digital book downloads and powered by solar panels. For spaces that are giving so much to the community that uses them, they don’t cost much to run, which is a win-win for citizens and their government—all the result of a new perspective.

Health care is known for waiting. In waiting rooms, in patient rooms, in parking structures, for appointments, for the doctor to arrive, for test results. How are we shifting our perspectives to rethink -- and ideally -- eliminate the wait? What creative solutions can we implement to reduce wait times or to make that time spent waiting more productive or enjoyable? In a time of social distancing, what other ideas are emerging to solve for a distanced wait?