Choose Love has wowed us with its seasonal pop-up retail Experiences, in London and New York City, that are both purposeful and practical. The space is intentionally designed to help visitors learn about the refugee crisis and help humanize the Experience with real photos and stories throughout. Divided into the three phases of a refugee’s journey – Arrival, Shelter, and Future – the store allows visitors to step into the shoes of a refugee and then personally select how, and in what way, to make an impact. Last year, the pop-up and online platform helped provide refugees with 800,000 nutritious meals, 3,556 nights of accommodation, 25,000 winter essentials, and 100,000 items for babies and children. We can’t wait to see the impact they’ll have this year and how they’ll continue to scatter Joy.
In this season of giving and our final month of LOVING, we’re inspired by this reminder to always Choose Love and the power of this simple message: “We all have a choice. To be motivated by fear and animosity, to build walls and turn our backs on the world. Or to nurture the hopeful; to recognize our common future. To choose love. The world can feel broken, but these cracks are letting in light.” Let’s all be the LOVING agents of possibility and #ChooseLove.