Day: January 14, 2019

SPARK V02 – Bringing Intention to Life

This week, we’ll continue our deep dive into the power of Intention. If you missed last week’s Spark, get caught up here.


Walking the Walk: Living Out Intention

The importance Intention holds has existed for much of history. Socrates shared that “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” And that is what we are here to do. To build anew. To heal health care. From the Inside Out.

Remember how we choose to define Intention in our work: the values and priorities that allow a person, a team, a process, or a system to heal.

Socrates didn’t have just one quotable line when it came to Intention; it’s clear that his work and life were devoted to exploring the power of Intention in action. A powerful example of this shows up in his Socratic Paradoxes:

  • No one desires evil.
  • No one errs or does wrong willingly or knowingly.
  • Virtue – all virtue – is knowledge.
  • Virtue is sufficient for happiness.

What we see here are four statements that describe the good of humanity because of their usage of Intention. It is through setting an Intention and living that Intention that we find our way to happiness, goodness, and success.

How are we “building the new” instead of “fighting the old” on this journey to transform health care from the Inside Out? Are there certain challenges or obstacles we dwell on instead of seeking out opportunities for growth and new potential?

The Power of Why We Work

If your Experience is focusing too much on metrics and not enough on change, it is most likely missing the mark. In this Harvard Business Review article, Ryan Smith and Luke Williams, co-founder and head of Customer Experience at Qualtrics, unbundle aim and Intention from measures and metrics. They suggest that:

  • Experience must be based on change that is rooted in the why of work.
  • Experiences must add value, have purpose, and be about meaningful change – not just about measurement.

All organizations rely on data to mark progress toward goals and ensure that Intention is activated in service of a better outcome. When it comes to “Big E Experience” in health care – creating meaningful and memorable experiences for team members, providers, patients, and guests – our Intention sets us on the positive path for change and our data helps us verify that we haven’t strayed from the path.


Extra (Extra, Extra, Extra, Extra) Ordinary

Writer, Director, and friend of The Experience Lab, Brad Montague, set a very clear Intention when he began his work with his younger brother-in-law Robby: to bring childlike wonder to the lives of all humans, no matter their age. The result of their Intention was a wildly popular YouTube video series called Kid President. Kid President shares uplifting and inspiring messages to remind all viewers that we can use the power of positive Intentions to leave the world better than we find it.

When we think of bettering the world, we often think of heroes. Watch this Kid President video as a reminder that heroes are made when ordinary people – like all of us – decide to be extraordinary (or extra, extra, extra ordinary).

Health care is a life-changing industry filled with heroes who literally save lives every day. When we don’t live each day with the Intention to see those we lead and those we serve as heroes, we risk critical players on our teams falling into the shadows.

How might we use Intention to guide the way we see our team members as heros in our organizations? How can we ensure that each team member realizes his or her true hero-ness?