Essentials is a self-guided, must-have Experience Design foundation for organizations and leaders committed to designing a new kind of culture and Experience. This year-long experiment provides a continuous rhythm and flow of expert-curated elements: insights, ideas, tools, and immediately applicable Action Kits and Guides. Plus, the Essentials collective provides an inspiring community for connection, collaboration, and Experience experimentation – equipping you with principles of Experience Design, approaches, and methods for leading positive cultural change. Plus, Essentials creates a robust Experience library and suite of tools to spark organizational cascade.

Essentials is the must-have for inspired leaders—from Chief Experience Officers and Nursing Executives, to leaders in HR, Operations, and Marketing—aiming to:

• Positively transform culture
• Engage team members and providers in new and inspiring ways
• Design a more meaningful and memorable Experience for patients and guests
• Uniquely address burnout by designing for and with Joy

Four strategic themes—LEADING, LOOKING, LIVING, and LOVING—and twelve Essential principles will serve as the actionable framework for transforming all aspects of the Experience for team members, providers, patients, and guests.

Throughout the year, Essentials Lab Partners will:

• Discover new principles, innovate with new methods, and apply and activate new tools
• Explore the realm of Experience and begin to cultivate a culture where everyone’s Experience matters
• Examine exemplars outside of health care who are leading the way in Experience and positive cultural disruption to help envision future possibilities
• Become a catalyst for creating, elevating, and amplifying Experience within their organizations